Complicated solutions will not solve the problem. It takes tremendous effort and sacrifice to succeed. It is much better to just invest in one business idea and do it really well! Furthermore, it is quite difficult to build a business. But since the business idea is only 3% of a company and the implementation is 97%, it is directly inappropriate to invest in several companies.

This then leads to people wanting to be part of as many different companies as possible at the same time. They also believe that the idea is the most important thing in a company. Most people are triggered by different business ideas. Can you speak to why these concepts are so important to you and why it’s so difficult for most companies to follow them? If there are two guiding lights that I associate with your style of business, they are 1) focus and focus again (“Put all the eggs in one basket and then guard the basket!”) and 2) simple is good complicated is bad. You also get what you pay for, so don’t be afraid to invest in your colleagues! I’ve always done that. If the feeling is not 100% there, I skip the person altogether. If I have to choose, I always choose motivation. Ideally, I can find a person with both motivation and class. If you’re completely uninterested in your surroundings and colleagues, it will probably be difficult to collaborate in a team. If you’re completely uninterested in society, it’s difficult to understand how this improvement should be implemented. Is the person hungry? Curious? Loyal? Do they have interesting ideas? What do they do in their spare time? Do they play computer games? Sports? Are they interested in society? A business idea often tries to improve something in society.

Martin Lorentzon: I never look at CVs I basically just go for gut feeling. What specifics do you look for when recruiting people? What makes you not choose someone? And what if someone you like is hesitant do you sell them the idea or move on to the next? Examples of this are the Tradedoubler clan including Jacob de Geer, Daniel Ek, Gustav Söderström, not to mention Ludde Strigeus, and many other superstars at Spotify. Pär-Jörgen Pärson: Martin, you exemplify the skill of finding and nurturing exceptional talent.

Spotify martin lorentzon